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FAQ |
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Question (Q) : What is ATL, BTL & TTL?
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Answer (A): Below the line (BTL), Above the line (ATL), and Through the Line (TTL), in organisational business and marketing communications, are advertising techniques. |
- Promotion can be loosely classified as "above the line" or "below the line". |
- Promotional activities carried out through mass media, such as television, radio and newspaper, are classed as above the line promotion. |
- The terms "below the line" promotion or communications, refers to forms of non-media communication, even non-media advertising. Below the line promotions are becoming increasingly important within the communications mix of many companies, not only those involved in FMCG products, but also for industrial goods. |
- "Through the line" refers to an advertising strategy involving both above and below the line communications in which one form of advertising points the target to another form of advertising thereby crossing the "line". An example would be a TV commercial that says 'come into the store to sample XYZ product'. In this example, the TV commercial is a form of "above the line" advertising and once in the store, the target customer is presented with "below the line" promotional material such as store banners, competition entry forms, etc..
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| Q : We are a FMCG company. What services I can expect from Chan Tran? |
A : We can provide you the following marketing services: |
- Super market: in door & out door advertising.
- Super market: sampling, activation, product launch
- Small to medium market: sampling, activation, product launch
- ….
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| Q : I have a marketing plan/event & want to outsource our POSM? |
A : Just simple send us the list of your items with detail specifications.
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| Q: My company need a CIP system? |
A : We are not only understanding your need but also have experience in building the CIP system for a lot of company. Simply contact our office to get the best support by our experience designers.
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| Q: My company have a lot of printing items (offset printing, plastic printing,…)? |
| A : We have a long history & experience designers & staffs to carry out your printing orders upto million of items/week. |
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